A woman sits on her couch, looking at her phone. New restaurant ordering technology allows her to request a text to her phone to place and order online instead.

Restaurant Ordering Technology: What’s Next?

The restaurant industry has been hit hard by COVID-19. Many restaurants have had to adapt to new technologies to keep their businesses afloat. One of the biggest changes has been the rapid shift to online and mobile ordering. However, now there’s something new that’s emerging as the next big thing in restaurant ordering technology: phone call redirection.

Restaurant Ordering Technology – Call Redirection

Call redirection is a technology that simply behaves as a new automated phone menu. The first option directs callers to request a text to your online ordering link. By redirecting more callers to place an order online, you’ll free up your phone line. This phone answering service also can save your restaurant time, reduce errors, and improve the customer experience.

The shift to call redirection comes as a response to many customers preferring to order over the phone rather than through online or mobile ordering. However, phone orders can take up precious staff time. And, the limitations of taking one order at a time can lead to long wait times and lost revenue. This restaurant ordering technology solves these problems by redirecting callers to your online ordering link. This allows your staff to focus on other important tasks.

Why Redirect Callers to Order Online?

One of the biggest benefits of call redirection is the potential for improved customer experience. With call redirection, customers can quickly and easily place their orders online instead of waiting on hold or speaking with someone directly. The last thing your hungry customers want to do is wait on hold to place their order! This can help reduce frustration and improve customer satisfaction. Online ordering can also provide customers with personalized upsells based on their order history, helping to increase ticket sizes and drive repeat business.

Another benefit of restaurant ordering technology like call redirection is the potential for increased efficiency and productivity. By shifting more phone orders online, you can help free staff to focus on other important tasks, like food prep and customer service. Additionally, removing your staff from the process can help improve order accuracy and reduce the likelihood of mistakes or misunderstandings. No more games of telephone or miswritten tickets! The customer is able to choose exactly what they want from your online ordering link, leaving less room for error.

How to Set Up Phone Call Redirection

Setting up call redirection is easier than you might think. At Hazlnut, we offer HazlVoice: Lite. All restaurants have to do is sign up, choose a new phone number, add their online ordering link, and set the message they’d like their phone line to repeat to callers. You can even set additional extensions if you have more than one phone number.

And don’t worry, your customers will always be able to reach you if they prefer to speak to someone. The phone tree can be customized to your specific needs, allowing you to offer options such as pickup or delivery, special requests, and information about dietary restrictions, hours, or anything else.

After you’ve set up your new number, you’ll just need to make sure your customers can find it! Promoting your new number can be done through various channels, such as social media, email marketing, and in-store signage. Make sure you update it on your online profiles too, like your website, Google listing, Yelp, and more. By promoting your new restaurant ordering technology, you can encourage more customers to use this convenient and efficient ordering method, which can help improve the customer experience and increase revenue.

Call redirection is the next big thing in restaurant ordering technology. By automating the phone ordering process, restaurants can save time, reduce errors, and improve the customer experience. As the restaurant industry continues to evolve, it’s important to embrace new technologies that can help your business thrive. With call redirection, you can take your restaurant to the next level and provide your customers with a truly modern ordering experience. Schedule a demo of HazlVoice: Lite to see how much better ordering at your restaurant can be!


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