“Chips and a drink do sound nice…” is the standard reply when customers are offered an upsell, but you wouldn’t know otherwise if it is never offered in the first place. Employees will occasionally forget during the lunch rush or get caught in a conversation with the customer, and they never get the chance to recommend the add-on. Hazlnut ordering never forgets to offer a tailored upsell to the customer. This leads to more upsells added to their carts, and a higher ticket size. Historically, we’ve calculated a 15% increase on ticket size comparing dine-in to Hazlnut orders that have an upsell. On average, this is $7 added-on per ticket.
Tailored Upsell
A few tailored upsells receive a positive response more often than a single, generic upsell offering the same add-on no matter what is in the cart. Offering an item that the customer already added to their cart or offering sweet treats with a healthy meal seems a little silly. Hazlnut upsells solves this with a dynamic upsell system that reads into the customer’s cart before offering your carefully selected upsell. It will read from your list of recommended selections based on your set priorities until it finds the best match for the customer. Using a series of what we call “triggers” and “avoids”, the customer will always see the optimal recommendation to pair with their meal.
Tasteful Timing
Another key thing to consider is the fact that we don’t want to harass the customer with multiple pop-ups. To avoid this, the upsell is set to only suggest one item, and it will only appear the first time the customer goes into their cart. If they return to the menu to add something, or maybe wanted to double check something on the menu, they will not be prompted again on that order.
Upsell Photos
We have shared in the past how beneficial it is to upload appetizing food images, and the same applies to the upsell pop-up. A verbal offer from a server doesn’t have the same appeal as a mouth-watering photograph on a device. Nothing quite compares to the extra rumble in your stomach when you see the freshly fried churros drizzled in chocolate. It’s so tantalizing, there’s no way your customer can resist adding it to their cart. Ultimately, adding a few custom upsells to your Hazlnut Kiosk, mobile app, and online ordering will drastically increase the odds that your average ticket size will go up by 15% or more.
