4 Ways that Hazlnut Pays for Itself
Hazlnut’s restaurant ordering software stands apart from most other online ordering platforms in many ways. One of those way is its flat pricing structure. You pay a set fee every month and never have to worry about processing fees, transaction fees, or any limits to how much you can use the system. This makes cost-benefit analysis very simple when deciding if Hazlnut is a good fit for you and whether the system pays for itself.
Other platforms take money out of every order, so you never really get past the cost of the service. Here are a few ways that Hazlnut helps you blow past that monthly fee and keep all the rest as profit.
It goes without saying that if you give customers more ways to order from you, there will be more orders placed. Online ordering is all about convenience and it’s probably the most important thing to today’s consumer. If someone has to choose between two restaurants for takeout and has no preference, odds are they will choose the one with the more convenient method of ordering. Phone orders are outdated, and no one wants to place an order in store and then wait around for it to be ready.
According to PMQ.com, if a customer places an online order, they will visit up to 67% more frequently. When someone has a pleasant experience ordering from you, they remember that and usually end up coming back.
Bigger ticket sizes
When a customer orders in-store, they always feel rushed. Whether they have a line behind them or a cashier looking right at them, no one wants to waste other people’s time. When a customer orders online or through a mobile app, however, they have as much time as they want to look through the menu and make their selections. Maybe they even try something new that they never knew was on the menu.
This leads to an increase in ticket size across the board when compared to in-store orders. In fact, Business Insider says that pizza chains have an 18% higher ticket size online verses orders placed in store. Hazlnut has seen similar results: a 20% increase compared to in-store transactions.
This also seems very obvious, but a loyalty program, like the one Hazlnut offers, can help increase sales far beyond that monthly fee. Think about it, if a customer orders once and earns 80 points, they’re going to want to use those points eventually. Whether they burn them all on the next visit or come back multiple times to save up for a big reward, you’re almost guaranteeing that customer is going to come back again.
Moving Customers Away from 3rd Party Delivery
3rd party delivery through GrubHub, UberEats, or others is a double-edged sword. It’s great to provide that convenience to customers, but the margins they take out (usually 25-30%) are terrible. It turns out that having your own ordering platform, like Hazlnut, can help with that. According to Hospitality Tech, 70% of customers would rather order from you than 3rd parties.
Simply by offering your own online or mobile ordering platform, a large segment of customers will begin to order from you instead. You get to keep 100% of the profits for those orders and, in some cases, this alone can completely pay for your monthly fee.
Want to learn more about how Hazlnut can help increase sales and pays for itself? Schedule a demo today!